Andy Welch - 17th Feb 2026

The new SRSLY Hot Food-To-Go Range!

Our goal has always been to make real food. There's lots of snack bars, crackers and small packet foods out there that people can nibble at throughout the day if they're trying to watch their carb or calorie intake. That's why we started off with our bread. Bread makes up a huge part of the standard british diet. Toast or sandwiches are a nearly daily meal for some people. 

After the success of breads we diversified into other daily staples. Our wraps are our second best selling product behind our loaf and people tell us almost daily that they love the ease of grabing one out the fridge, throwing some proteins and salads into one and eating it on the fly. 

That's where the idea of this new product range came from. How can we make something that is low carb and low calorie but packed with protein packed to keep you feeling fuller for longer (that's what protein does by the way). 

What did we focus on when developing this range?

Carbs. Low carb is the cornerstone of what we do, and it’s what our customers trust us for. Over 70% of our customers manage type 1 or type 2 diabetes, so hidden carbs are a real problem when they digest into sugars. This range stays low carb and predictable, so you can eat with confidence. No surprises and no label detective work.

Calories. We built each portion to work as a proper meal, not a flimsy snack. Every option stays under 280 calories, so it fits calorie goals without feeling restrictive. Finding real, filling food that’s quick and low calorie is hard, so we made it simple. It also supports the 40–50% of our customers who are also focused on weight loss.

Protein. Protein keeps you fuller for longer, which helps cut the urge to snack between meals. That’s why we pushed protein hard across the range, without shrinking portion size. These meals deliver big protein numbers for their size, so they actually satisfy. It’s one of the easiest ways to stay on plan when life gets busy.

Why has it taken so long to get these products ready for our customers?

Premium Ingredients. These products took time because we refused to cut corners. We use premium ingredients sourced from around the world, and making them taste great while staying low carb is genuinely hard.

Good enough isn't enough. If it was easy, everyone would do it, but most brands stop at “good enough”. We, however, go through iterative processes to keep the products improving which does increase the time of our development cycle. 

Groundbreaking. Customers who’ve been with us since day one know we’ve led low carb in the UK for years, and we protect that standard. That’s also why we’ve earned more five-star reviews than any other low-carb brand, by building, testing, and improving with customer feedback.

Meeting needs. We’ve spent nearly 18 months working with our supplier and product team to make sure this range solves a real need: proper meals, not snacks. Now they’re ready, and they’re set to change what low-carb food can be.