SRSLY & buck'n'bird

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Welcome to SRSLY, where we're all about delicious keto food that brings joy to your taste buds. If you haven't tried BUCK'N'BIRD yet, you're in for a treat! Imagine the savory goodness of meaty salami combined with the satisfying crunch of crisps – that's what BUCK'N'BIRD is all about. We're thrilled to share more about this fantastic brand with you.

How did you start your brand?

The journey of creating BUCK'N'BIRD began with a personal health revelation. After discovering unexpectedly high cholesterol levels during a routine doctor's visit, I understood the underlying causes and explored potential lifestyle changes. This exploration led me to the research of Professor Noakes, who challenged conventional dietary beliefs and emphasized the role of carbohydrates in inflammatory diseases. Inspired by his findings, I adopted a low-carb, high-fat ketogenic diet, experiencing remarkable results.

 Navigating the challenges of this new dietary regimen, particularly in social settings and snacking, sparked a creative moment during an evening with a crisp-loving friend. As a South African with a deep appreciation for meat, the idea struck us: "What if we could create a snack that combines the satisfying crunch of crisps with the savory essence of meat?" This spark ignited the concept of BUCK'N'BIRD - a fusion of two beloved snacks into one innovative delight. And so, the journey of BUCK'N'BIRD began, driven by a quest for healthier snacking alternatives and a passion for culinary innovation.

What values does your company have?

At our company, we hold steadfast to a set of core values that guide our mission and define our brand identity:

  • Quality: We are committed to delivering products of the highest standard, crafted with care and precision.
  • Innovation: We embrace creativity and strive to push the boundaries of snacking with unique and exciting offerings.
  • Customer Satisfaction: We prioritize the happiness and satisfaction of our customers, ensuring they always receive exceptional service and products.
  • Sustainability: We are dedicated to reducing our environmental footprint and promoting sustainable practices.

These values serve as the foundation of our company, driving us forward as we continue to innovate and provide top-quality snacks for our valued customers.

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What has been your personal highlight since starting the brand?

Since launching our brand, one of the standout moments for me has been the acknowledgment of the excellence of our salami crisps. Winning our first Great Taste Award and securing gold at the Great British Food Awards was incredibly gratifying. As an entrepreneur, there's always a degree of uncertainty surrounding your own products, and you constantly strive to ensure they're the best they can be. For us, it was about prioritizing the quality of the product over flashy marketing or packaging. These awards validated our approach and served as a proud testament to the dedication and effort we poured into crafting an exceptional product. It reinforced our belief that prioritizing quality pays off in the end, and it's a moment I cherish deeply.

What has been your biggest learning?

One of the most profound lessons I've learned on this journey is the importance of appreciating the people around you and taking the time to listen to them. As I've delved into the world of creating brands and products, I've come to realize the immense effort and dedication that goes into each venture. Many brand owners are driven by a deep-seated desire to make a positive impact on people's lives, which is truly inspiring. Hearing their stories and understanding their motivations has been a humbling experience. It has taught me that success is not just about reaching a destination; it's about embracing the journey and connecting with individuals who share similar aspirations. By valuing the stories and experiences of others, we enrich our own path and cultivate a deeper appreciation for the collective journey we're all on.

What awards have you received?

Our brand has been honored with prestigious awards, recognizing our commitment to excellence and culinary innovation.

  • 2022:
    Farm Shop and Deli Award - Bronze Great
    British Food Awards - Finalist
  • 2023:
    Great British Food Awards - Gold (one of only four brands to win Gold)
    Great Taste Award

These accolades underscore our dedication to crafting top-quality products that delight consumers' palates.

What product is the most popular?

Our chili-flavored salami crisps have emerged as the clear favorite among our customers. With a perfect blend of spice and savory goodness, they offer a unique twist on traditional crisps and salami snacks. The bold flavor profile of our chili variety adds an exciting edge, making it a standout choice for those seeking a satisfyingly distinctive snack experience.

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What is the future of your brand?

Our vision for the future of our brand is one of expansion and accessibility. We aim to extend our reach into new markets, including supermarkets, as we've observed a strong affinity for our product among shoppers and consumers alike. The high rate of repeat purchases underscores the appeal and convenience of our range, affirming its deliciousness and practicality in meeting snack cravings. By leveraging this positive reception, we aspire to make our offerings more widely available, ensuring that more individuals can enjoy the unique experience of our salami crisps. This strategic growth plan reflects our commitment to fulfilling consumer demand while maintaining the integrity and quality that have become synonymous with our brand.

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What makes your brand different from others?

What sets our brand apart is our unwavering commitment to innovation and quality. We pride ourselves on creating snacks that not only tantalize the taste buds but also offer a unique and memorable experience. Our fusion of traditional flavors with contemporary twists showcases our dedication to pushing the boundaries of snacking. Moreover, our emphasis on using only the finest ingredients ensures that every bite is a testament to our pursuit of excellence. Beyond taste, we prioritize sustainability, actively seeking ways to minimize our environmental impact and contribute positively to our communities. From our award-winning products to our customer-centric approach, we continuously strive to redefine snacking. This makes our brand a standout choice for discerning consumers looking for something truly exceptional.